Brand Identity for End2End Strategies | Alex Liberato

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Brand Identity for End2End Strategies


Branding and Identity, Marketing Collateral

Graphic design isn’t fully in my wheelhouse, so I jumped at this opportunity to see if I could stretch myself to create a full identity package for a startup consulting company that services large, white-shoe law firms across the U.S. Project components included the company website, a full suite of stationary, and a presentation template.

I also created the logo, which really tested my skills in Adobe Illustrator. After 10 concepts, we settled on this final version, which evokes the idea that End2End’s services bring structure to a tumultuous legal landscape. It’s an intricate logo that is still a flat, 2-color design.

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